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Distribution · $40M revenue

Unified Operations Platform

The system the whole operation runs on.

A $40M distribution operation ran on six disconnected tools that never agreed — Delta replaced them with one source of truth, and cut order-to-ship time by 41%.

41%
Faster order-to-ship
6 min read
Reading time

Representative engagement · anonymized · figures illustrative

Unified operations platform Delta built for a distribution company

The stakes

Six tools. Zero agreement.

Six tools. Zero agreement. And a leadership team moving $40M a year while flying completely blind. Ordering said one thing. Inventory said another. Finance had a third story — and by the time any of it landed in a spreadsheet for the Monday call, it was already wrong.

A decade of growth had layered system on top of system until no single person — not the COO, not the operations director, not the warehouse floor — could see the full picture at once. The result was friction at every handoff and decisions made on data that everyone quietly knew they could not trust. Somewhere in the middle of all of it, somebody still had to make a call.

Why Delta

Built for operators, not for software teams.

Delta was brought in because this was not a technology problem — it was an operations problem with a technology solution. The firm needed a partner who understood distribution from the warehouse floor up: what a fulfillment bottleneck actually costs, where handoffs break under volume, why a dashboard that makes sense to the boardroom often fails the floor.

Our engagement model is audit-first. We spend the first two weeks understanding how the operation actually runs before we write a line of code. That discipline is what separates a system the team uses every day from one that looks good in a demo and collects dust six months later.

The approach

Audit first. Ship in tight increments.

We started with a two-week operational audit: every system documented, every data source mapped, every handoff — human and digital — surfaced and timed. The goal was not to redesign the operation. It was to understand it well enough to build software that fits the way it actually runs.

From there, we built in layers — starting with the highest-friction point in the workflow and shipping usable software every two weeks. No big-bang launch. Every release went to real users on the floor before the next layer was designed.

  1. Two-week operational audit: every system, every handoff, every data gap documented and prioritized
  2. Single-source-of-truth data model designed and validated with operations leads before any code was written
  3. Phase 1 live in six weeks: order management and warehouse dashboards in production, used on the floor
  4. Finance integration and executive reporting layer shipped in week twelve — boardroom and floor reading the same numbers

How it works

One platform. Every role.

The platform connects ordering, inventory, fulfillment, and finance into a single Postgres database — one source of truth the whole operation reads from. Role-based views mean the warehouse floor sees exactly what it needs to pick and ship; the boardroom sees live order velocity, inventory position, and financial exposure from one screen.

Legacy system integrations were built as API connectors, not rip-and-replace migrations. The tools the team had already mastered continued to work — they just stopped being the source of truth. The platform became that instead.

  • Custom web application (Next.js + Postgres)
  • Role-based live dashboards — warehouse, operations, executive
  • Legacy system API connectors (order management, ERP)
  • Single-source-of-truth data model with audit logging

The outcome

Decisions in minutes, not days.

Order-to-ship time dropped 41% in the first quarter after the platform went live. The root cause was not a process change — it was visibility. When the warehouse floor and the operations team read the same data at the same time, the friction between them disappears.

For the first time, the COO had a live view of the entire operation from one screen: orders queued, inventory available, fulfillment rate, and financial exposure — updated in real time, accessible anywhere.

41%
Faster order-to-ship
1 screen
Full operational view
6 wks
First software in production

Delta replaced a decade of spreadsheets and disconnected tools with one system our whole operation runs on. It changed how fast we can make decisions.

Chief Operating Officer, $40M distribution company

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